You shipped something great. Now you need people to know about it. Here's how to announce features without spamming emails or adding banner clutter.
Try It FreeYou built a new feature but your users don't know it exists. Email open rates are low, and changelogs get ignored.
New features go unnoticed despite weeks of work
Email announcements have 20% open rate at best
Changelogs are only read by power users
In-app banners are easy to ignore
You don't want to interrupt users who are busy
Your users are busy. They're not looking for announcements.
Email Overload
Another email in an already crowded inbox. Easy to miss or delete.
Changelog Fatigue
Only your biggest fans check the changelog. Most users never see it.
Banner Blindness
Permanent banners become invisible. Users train themselves to ignore them.
Bad Timing
Announcements appear when users are focused on something else.
Show the announcement where and when it's most relevant.
Location-Aware
Announce a new reporting feature on the reports page, not everywhere.
One-Time Notice
Show once, then let users get back to work. No nagging.
Action-Oriented
Include a direct link to try the new feature.
Respectful Timing
Wait until users have completed their current action.
Mr. Popup helps you announce features in context, where users will actually see them.
1
Describe Your Feature
Tell AI what you shipped. It generates an announcement with the right tone.
2
Target Relevant Pages
Show the announcement on pages where the feature is accessible.
3
Set Display Rules
Show to all users, or just those who haven't tried the feature yet.
4
Track Engagement
See how many users clicked through to try your new feature.
Contextual announcements that users actually read.
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