Popups have a bad reputation. Contextual messages are the evolution: the right message, to the right person, at the right time.
Try It FreeYou've seen bad popups. We all have. Aggressive, irrelevant, impossible to close. But the problem isn't the format — it's the approach.
Traditional popups interrupt without context
Everyone sees the same message regardless of behavior
Timing is based on arbitrary rules, not relevance
Popups optimize for impressions, not helpfulness
The result: annoyed visitors and damaged brands
Traditional popup strategy is about showing as many people as possible, as often as possible.
Same Message to Everyone
First-time visitor and loyal customer see identical popups.
Arbitrary Timing
"Show after 5 seconds" — why 5? There's no connection to user intent.
Page-Agnostic
A discount popup makes sense on product pages, not your careers page.
Volume Over Value
Success measured by impressions, not by whether anyone was actually helped.
Contextual messages consider who, where, when, and why before showing anything.
Who Is This Person?
New visitor? Returning customer? In a trial? Different people need different messages.
Where Are They?
Someone on pricing has different needs than someone reading a blog post.
What Have They Done?
Has this person already seen this message? Already converted? Adjust accordingly.
What Do They Need?
Not "what do we want them to do" — "what would actually help them right now?"
AI that understands context and creates relevant messages automatically.
1
Understands Your Site
AI analyzes your website to understand what pages are for and what visitors need.
2
Creates Relevant Messages
Different messages for different pages and scenarios — automatically.
3
Smart Timing
Shows messages when relevant, not on arbitrary timers.
4
Respects Visitors
Built-in frequency limits and easy dismissal. No dark patterns.
AI creates the right message for every situation.
14-day free trial
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