Popups can help or hurt your site. Here's how to capture leads and share messages while keeping visitors happy.
Try It FreeYou need popups for business reasons. But you also care about user experience. These goals seem to conflict — but they don't have to.
Leadership wants more email signups
Design team hates popups
You're worried about bounce rate increases
Every popup feels like a compromise
You don't know where the line is
These popup patterns actively harm user experience.
Page Load Popups
Showing anything before the page content loads. Users haven't even seen your site yet.
Full-Screen Takeovers
Blocking all content, especially on mobile. Google penalizes this, users hate it.
Hidden Close Buttons
Making the X tiny or requiring users to find a text link. Manipulative and frustrating.
Scroll Hijacking
Preventing users from scrolling until they interact with the popup. Never do this.
Multiple Popups
One popup closes, another appears. Or popups on every page of a session.
Guidelines that let you achieve business goals without sacrificing UX.
Delay Appropriately
30+ seconds or 50%+ scroll. Let users engage with content first.
Use Partial Overlays
Small modals or slide-ins that don't completely block content.
Obvious, Easy Dismissal
Large close button, click-outside-to-close, escape key support.
Once Per Session Maximum
If someone dismisses, respect that for the rest of their visit.
Mobile-Specific Treatment
Smaller formats on mobile. Bottom sheets instead of center modals.
Value Justifies Interruption
The more valuable your offer, the more interruption users accept.
Best practices are built in. You can't accidentally create a UX disaster.
1
Smart Defaults
Appropriate delays, easy dismissal, and frequency limits are the default.
2
Mobile-Friendly by Design
Automatically adjusts for mobile screens and touch interactions.
3
Non-Blocking Formats
Options for slide-ins and banners that don't take over the screen.
4
UX Warnings
If you configure something aggressive, Mr. Popup warns you about the UX impact.
Achieve your goals without sacrificing experience.
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